Austin's been invaded by artists, hipsters and an array of geeky interactive types, as the annual South by Southwest Film/Music/Interactive festival gets going. Free live music and free beer everywhere. A good 14,348 different parties going on at once. The Austin Chron explains:
Ah, drinking for free. My favorite kind of drinking. How can this be accomplished? Well, one thing that happens during SXSW is that various music-related businesses – such as record labels and publishers and agencies – have parties where bands play and there is a keg.Throwing advertising dollars to the wind is the order of the day.So after work, the free food/booze extravaganza I selected was at Lance Armstrong's bar, Six.
Me: Karen, do you want to come to this party with me after work?
KB: Yeah, but I won't get done with work until six thirty.
Me: That's fine.
KB: Where is it?
Me: Six.
KB: No, I can't go until six thirty.
Film week comes before music. So for opening night, I attended a showing of American Zombie, a mockumentary about the "living dead" among us -- zombies have feelings too. The cast and director took questions afterward, and handed out "Deadstrong" bracelets.
More SXSW blogging to come, when I'm not day-drinking.